Hello,

My name is Kaloyan Vasilev.
Welcome to my purpose.

Communication and the dynamism of human behaviour have been my life-long passions, which naturally evolved into a professional vocation. My journey has taken me through a MSc in Strategy Management, certifications in NLP, Hypnotherapy, and Mindfulness, and a career in sales, public relations, and F500 consulting. The best part? Working with people.

That is why I created Rhethority—to help individuals navigate and overcome life’s challenges using the transformative power of rhetoric. If words define reality and words reflect our thoughts, then choosing specific words can reshape our perception of what is real. I have dedicated the last decade to investigating how expression influences mental health, self-development, and relationships. Rhethority is the culmination of my work – a “school of thought” to help people reinvent their identity and truly thrive.

I sincerely hope you enjoy the learnings and find great insights. Feel free to connect with me. I am always open to people, ideas and projects.

Thank you for your curiosity,

Kaloyan Vasilev
Founder